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My Webby Award Picks
General

My Webby Award Picks

The Webby Awards honor “excellence on the Internet.” This international award has category types that range from Websites, Interactive Advertising & Media, Online Film & Video, Mobile & Apps and Social. There are several subdivisions within each type. The members of The International Academy of Digital Arts and Sciences select the nominees and winners for … Continue reading

Branded Content – Great Visuals from Great Brands
Content Strategy

Branded Content – Great Visuals from Great Brands

Brands are just loving their relatively new found creative freedom to publish. So what is branded content? According to a Forrester report quoted in a Forbes article, branded content is, “Content that is developed or curated by a brand to provide added consumer value such as entertainment or education. It is designed to build brand consideration … Continue reading